On Top of the Aloha Beat BLOG


When will online video surpass cable? OR has it already?

I followed a thread this evening while building my digital holiday card on realestateshows.com.

Video is a powerful medium to promote real estate. It's interesting to see what I'll call a parallel in real estate video to the pro video industry ( the industry i worked in for 15 years before real estate). With the advent of digital video formats and digital video editing tools, the amount of video content has increased substantially in the last ten years. Most of the pro formats, even HD formats , have some type of compression and yet the quality is acceptable because it is digital and has the benefits of existing in the digital domain.

For realtors, when it comes to video tours, because of the cost prohibitive nature to use pro gear, properly light a home ( for interiors particularly), then edit and score if there is music, producing pro quality video tours is cost prohibitive.  i believe sites like realestateshows.com, tourfactory.com, etc. provide realtors with a down and dirty cost effective alternative to video or fully stitched 360 degree virtual tours.

I also feel that raw video, similar to the reality TV that dominates the airwaves, videos of your caravans for instance, is a fresher approach that certainly appeals to the younger demographic of buyers.

Here on Kauai, where I live, after  Hurricane Iniki in '92, one real estate company seized the moment and put a 24 hr. real estate channel on the the burgeoning cable system. Now, some 14 yrs. later, that Coldwell Banker franchise has a competitive edge over every agency with full broadcast video of their properties 24 hrs. a day. The CB franchise uses professionals who shoot, produce and edit the videos, and create DVDs for higher end properties, 2 Million and up. Their  priciest listing is $45 Million. However, with the proliferation of online video sites and communities, an individual can start to compete with his online presence. When travelers vacationing on Kauai start watching more video on their laptops than on the TV in their hotel room ( folks who blog here may do so already), then online video can start to compete at the highest end of the marketplace.

I've been to several seminars about the generational gap and how to best communicate with each generation of buyers. It's clear if I'm selling to the millenium generation, I need to be blogging, "you tubing",  twittering, facebooking, and basically socially networking in the the virtual spaces where this generation lives and thrives. If my focus market is retirees ( which where i live is a large market segment), I need to interface with my customers in a host of other ways too, more traditional and more "analog". But as we all know, the future gets more digital daily. It's so much fun!!!

Ron Margolis, RA, CDPE, ABR Hawaii Life Real Estate Services 808.346.7095 email: ron@hawaiilife.com

Comment balloon 5 commentsRonnie Margolis • December 14 2007 01:54AM
When will online video surpass cable? OR has it already?
I followed a thread this evening while building my digital holiday card on realestateshows. com. Video is a powerful medium to promote real estate. It's interesting to see what I'll call a parallel in real estate video to the pro video industry ( the… more
Kona Winds Rattle Hawaii
Well, I've only lived on Kauai for 3+ years and have not yet seen a hurricane. However, last night's wind storm which hit Maui and Oahu today, were a small indication of the power of mother nature. When I walked down my driveway at sunrise, I looked… more
Moloa`a Estate - Exotic and Private
Turn off Kuhio Highway at the Moloaa Fruit Stand and drive about a mile up a country road to Moloaa Vista, surely named for the wondrous mountain vistas as well as distant ocean views. This special location affords you complete privacy and yet is… more
Curtailing Ag development on Kauai - The New Reality
The county of Kauai inches forward or is it backward) in its efforts to curtail development of agricultural property. After a couple of decades of a liberal approach to the creating of CPRs (Condominium Property Regimes) the county is finally taking… more
Hawaii in 2050? - Will any of us be around to see it?
What will Hawaii be like in 2050? There have been many articles about the topic of this article in the local newspaper, on blogs, and even in the monthly Hawaii Realtors magazine, published by the Hawaii Association of Realtors. What kinds… more
How's the Hawaii Market Doing These Days?
How's the Hawaii market anyway? For those of you who are wondering or asking, "How is the real estate market over there in Hawaii? "an interesting article comes from the Pacific Business Journal on their web site today… more
Moloa`a Estate - Private and Exotic
1. Exotic Country Estate in Mola`a - Located on three mostly level acres, this country estate features a spacious three bedroom, three bath home adorned with Balinese and Indonesian touches everywhere. From the exotic tile and stone as you enter,… more
Sugar Producer making the transition to Green Energy
Ethanol plant stirs coal debate On November 7th, TGI reported that issue of "burning coal" was a devisive point in the utilization of an upcoming ethanol plant about to break ground in Kaumakani on… more
The Garbage Game - Check it Out
If you are interested in sustainability in Hawaii, please check out my good friend Ken Stokes' blog at The Kauaian Institute. I discovered a link there for something called The Garbage Game. ‘Tis a great way to play… more
A Beautiful Kauai Sunrise
A beautiful sunrise… Yesterday morning as I walked from the 1st to the 2nd hole of the Wailua County Golf Course, this is what i saw. I had to stop and take this picture with my iPhone. Lucky I live Kauai. This island is one of… more