On Top of the Aloha Beat BLOG

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When will online video surpass cable? OR has it already?

I followed a thread this evening while building my digital holiday card on realestateshows.com.

Video is a powerful medium to promote real estate. It's interesting to see what I'll call a parallel in real estate video to the pro video industry ( the industry i worked in for 15 years before real estate). With the advent of digital video formats and digital video editing tools, the amount of video content has increased substantially in the last ten years. Most of the pro formats, even HD formats , have some type of compression and yet the quality is acceptable because it is digital and has the benefits of existing in the digital domain.

For realtors, when it comes to video tours, because of the cost prohibitive nature to use pro gear, properly light a home ( for interiors particularly), then edit and score if there is music, producing pro quality video tours is cost prohibitive.  i believe sites like realestateshows.com, tourfactory.com, etc. provide realtors with a down and dirty cost effective alternative to video or fully stitched 360 degree virtual tours.

I also feel that raw video, similar to the reality TV that dominates the airwaves, videos of your caravans for instance, is a fresher approach that certainly appeals to the younger demographic of buyers.

Here on Kauai, where I live, after  Hurricane Iniki in '92, one real estate company seized the moment and put a 24 hr. real estate channel on the the burgeoning cable system. Now, some 14 yrs. later, that Coldwell Banker franchise has a competitive edge over every agency with full broadcast video of their properties 24 hrs. a day. The CB franchise uses professionals who shoot, produce and edit the videos, and create DVDs for higher end properties, 2 Million and up. Their  priciest listing is $45 Million. However, with the proliferation of online video sites and communities, an individual can start to compete with his online presence. When travelers vacationing on Kauai start watching more video on their laptops than on the TV in their hotel room ( folks who blog here may do so already), then online video can start to compete at the highest end of the marketplace.

I've been to several seminars about the generational gap and how to best communicate with each generation of buyers. It's clear if I'm selling to the millenium generation, I need to be blogging, "you tubing",  twittering, facebooking, and basically socially networking in the the virtual spaces where this generation lives and thrives. If my focus market is retirees ( which where i live is a large market segment), I need to interface with my customers in a host of other ways too, more traditional and more "analog". But as we all know, the future gets more digital daily. It's so much fun!!!

Kona Winds Rattle Hawaii

Well, I've only lived on Kauai for 3+ years and have not yet seen a hurricane. However, last night's wind storm which hit Maui and Oahu today, were a small indication of the power of mother nature. When I walked down my driveway at sunrise, I looked to the right and saw a telephone pole along with power and phone lines strewn across the ground and covering the single lane bridge i normally drive out on. Turning the other way on Olohena Rd., I saw a tree lying across the road. What to do?
I had coordinated  the realtor's caravan in Princeville today and had one of my condo listings on the caravan. I managed to climb through several fallen trees and my neighbor had a friend who was driving him into town. I caught a ride to work, got a friend to pick me up, loan me his truck and I drove up to Princeville.

Now if I only could find TEN OPEN HOUSE signs, I could set up for my OPEN HOUSE. I ran around Princeville and borrowed the signs, and had a successful caravan showing. Over 60 realtors. I guess that's what an offering of $500 gift certificate will do. The last home on the caravan had offered the gift certificate to make sure the home was seen, and it was.

Anyway, its now 8:00 at night and I've been without electricity for 24 hrs. I can't believe how dependent my whole world is on electricity, not to mention the internet. Anyway, thank goodness for Starbucks. They have power, internet, and sugar if I need it. Hopefully the power will come back later tonight and the power lines will go back up in the air.

This type of thing makes those folks who have gas generators by their homes look really smart, not to mention comfortable.

Moloa`a Estate - Exotic and Private

Turn off Kuhio Highway at the Moloaa Fruit Stand and drive about a mile up a country road to Moloaa Vista, surely named for the wondrous mountain vistas as well as distant ocean views.This special location affords you complete privacy and yet is only 10 minutes from Kapaa town.

Located on over three acres, this country estate features a spacious three bedroom, three bath home adorned with Balinese and Indonesian touches everywhere. From the exotic tile and stone as you enter, to the solid bankirai hardwood floors and covered lanai, each room is a work of art.
This home is completely furnished with exotic pieces from all over the world and yet blended so tastefully. The granite and cherry kitchen has a cozy eating nook and is adjacent to comfortable family room with its stone fireplace.

As you enter the property, there is a large double garage/workshop with an office and full bath. Above the garage is a spacious 1100 sq. ft with superb ocean views. Luxurious stone throughout the bathroom encircles the stunning mother-of-pearl vanity sink. Ceiling fans bring cool trades through the well-ventilated space with hardwood floors throughout. The great, lanai and large bonus room all offer glorious ocean and mountain views. You'll find plenty of sunlight as well as storage in this compact food prep area.

Picture yourself in this three plus-acre wonderland with your family and loved ones. There is a large garden adjacent to the main home where you can grow your organic food, and lots of safe space for the kids to roam. Trees offer shade as well as privacy between the garage and the main home. You have your choice of several places to sit and watch the sun go down past the mountains. Adjacent parcel with 3000 sq. ft home also available for the buyer desiring a larger compound or family enclave.

With space to roam, fields to plant, and 2 stunning structures, this estate feels a little bit like heaven, but its really the magic of Moloa`a!  Front ENTRANCE

main house

Curtailing Ag development on Kauai - The New Reality

The county of Kauai inches forward or is it backward) in its efforts to curtail development of agricultural property. After a couple of decades of a liberal approach to the creating of CPRs (Condominium Property Regimes) the county is finally taking a position in reaction to those in the community who wish to see development squelched. Four months after Mayor Bryan Baptiste proposed a bill to temporarily suspend new agricultural subdivisions on Kaua‘i, the county Planning Commission approved an amended version. Commenting in “the garden island newspaper Nathan Eagle reported about the current status today.

Why are we doing this now?” Commissioner Sandi Kato-Klutke said during a Tuesday meeting at the Lihu‘e Civic Center. “The mayor wanted it done Aug. 3. I’m exasperated.” Baptiste proposed the bill to preserve and protect existing agricultural lands while the County Council and Planning Department work toward developing new legislation and regulations to that end. The bill says the moratorium will end Dec. 31, 2008, or when the County Council or Planning Commission adopts legislation to protect the remaining ag lands, whichever happens later.

That date may be extended through a public hearing process and county approval. Exemptions to the moratorium include development of affordable housing and those subdivision applications that have already received tentative approval. I am not sure how the county is defining"tentative" in this context. In the Planning Department’s evaluation of the proposed bill, it recognized the need to develop more stringent controls on agricultural land use in order to ensure the viability of agricultural production in the county.

The department also recognized that “there are problems and inconsistencies in the regulation of agricultural lands.” Some of the contributing factors cited include the creation of residential condominium property regimes on agriculture-zoned lands, increase in residential density through additional dwelling units and the maintenance of commercial activities on ag lands. “After seeing the extent of the growth of agricultural subdivisions last year, I feel that we cannot wait any longer. We must take action now to maintain our rural identity in the best interest of the health and welfare of the residents of Kaua‘i,” Baptiste said in an Aug. 3 news release.

As a relative new comer to the state, it is ironic that the county is now taking this stance after so many decades of development. If this effort had been undertaken 10 years ago, then agricultural properties could have maintained their "rural character". Many mainland developers came to the island, invested in a property, CPR'd it, then sold the individual pieces for a large profit. My understanding is that these laws were originally developed so that Hawaiians could subdivide their land to keep it in their family and build family compounds. If that was the intention, it has surely been taken advantage of by Hawaiian and non-Hawaiian investors, who saw the  huge potential of this affordable method of development.

In the state of Hawaii, one can develop subdivisions through the county or, CPRs through the real estate commission. It is a relatively simple process that involves hiring an attorney, generating the CPR documents and working one's way through the approval process. I often explain to prospects that you can think of our condos as "horizontal condos" as opposed to the vertical condo model we are all familar with. As an example, i know of a small parcel on the North side of Kapaa that had a funky home on 1.25 acres. Since this land was zoned R-4 ( 4 homes to an acre), the lot allowed for 5 homes. The owner CPR'd the parcel into five pieces, sold off 4 vacant pieces of land and the one parcel with the original house. The original investment was 520,000 dollars and the gross profits were around 1.4 million. I don't know the exact costs, but you can see the profits were huge.

As i said earlier, this behavior has gone on for years and years, and most all the agricultural parcels have already been developed. Hence, the irony of the county and the mayor taking this stance now. Too little, too late. Perhaps that is the way of government.

I'm curious to hear the perspective from AR members on the other Hawaiian slands, and hear about the current status of CPRs where you live. and work.